Disinformation Security: The Emerging Cybersecurity Frontier Your Business Can’t Ignore in 2025

As artificial intelligence becomes more sophisticated, businesses are facing a new breed of cyber threat that goes beyond traditional malware and phishing attacks. Disinformation security has emerged as a critical technology category aimed at systematically discerning trust, and it’s rapidly becoming one of the most pressing concerns for organizations in 2025.

The Growing Threat Landscape

By 2028, 50% of enterprises will adopt products, services or features specifically to address disinformation security use cases, up from less than 5% in 2024. This dramatic increase reflects the escalating sophistication of AI-powered disinformation campaigns that can now create convincing deepfakes, manipulate public opinion, and even infiltrate business communications.

For Indianapolis businesses, this threat is particularly relevant as it can be incredibly cheap – around $100 or less – to make a reasonably convincing deepfake video using widely available tools. Meanwhile, sophisticated attackers are willing to invest thousands in high-quality deceptions, as demonstrated by cases like the engineering company that lost $25 million as a result of an employee falling for a series of deepfake video calls.

What Makes Disinformation Security Different

Unlike traditional cybersecurity that focuses on protecting systems and data, disinformation campaigns are focused attacks aimed at deceiving, misleading or confusing a group of people. These attacks can target your business through multiple vectors:

• Account Takeovers: Though takeovers of business email accounts accounted for only 2.4% of internet crime cases in 2023, the practice resulted in $2.9 billion in net business losses
• Brand Reputation Attacks: Malicious actors using AI-generated content to damage your company’s reputation
• Internal Communications Compromise: Deepfake audio or video calls targeting employees for financial fraud
• Social Engineering at Scale: AI-powered bots creating personalized deception campaigns

The Indianapolis Business Imperative

Central Illinois and Indiana businesses, particularly those served by established IT Support Indianapolis providers, need to understand that disinformation security isn’t just a “big corporation” problem. In 2025, high-profile ransomware attacks, the proliferation of disinformation, and AI-powered cyber threats are expected to reshape the priorities of enterprise IT teams.

Small and medium-sized businesses are often more vulnerable because they lack the resources for comprehensive security awareness training and advanced threat detection systems. However, disinformation security requires a cross-functional effort that unites technology, people and processes across executive leadership, security teams, public relations, marketing, finance, human resources, legal counsel and sales.

Building Your Defense Strategy

There are no silver-bullet technologies to fully secure any system or process. Instead, organizations should evaluate existing systems, workflows and controls for vulnerabilities related to disinformation attacks and then incorporate relevant mitigation features.

Key areas to focus on include:

• Content Authenticity Verification: Implementing tools that can detect AI-generated content
• Identity Assurance: Strengthening authentication processes for sensitive communications
• Employee Training: Regular awareness sessions about deepfakes and social engineering tactics
• Communication Protocols: Establishing verification procedures for financial requests and sensitive decisions
• Brand Monitoring: Continuous surveillance for fake content using your company’s identity

The Technology Behind the Solution

Enterprises use emerging disinformation security technologies for content authenticity, narrative intelligence, identity assurance, fraud prevention, fact checking and brand reputation. These solutions leverage machine learning algorithms to analyze patterns in content, voice characteristics, and behavioral indicators that might suggest artificial generation.

However, artificial intelligence has been incorporated as a tool to counter disinformation, but its implementation has not always been successful and may even be counterproductive. This is why partnering with experienced IT professionals who understand both the technology and the business context is crucial.

Taking Action in 2025

The window for proactive preparation is closing rapidly. The World Economic Forum’s Global Risks Report 2024 identifies misinformation and disinformation as severe threats in the coming years, and businesses that wait to address these challenges may find themselves playing catch-up in an increasingly dangerous digital landscape.

Start by conducting a disinformation risk assessment of your organization. Identify your most vulnerable processes, train your team to recognize potential threats, and establish clear protocols for verifying suspicious communications. Remember, in the age of AI-powered deception, a healthy skepticism combined with proper verification procedures could save your business from significant financial and reputational damage.

The future of cybersecurity isn’t just about protecting your data—it’s about protecting the truth itself. As disinformation attacks become more sophisticated and accessible, businesses that invest in comprehensive disinformation security strategies today will be the ones that thrive tomorrow.